Cookie Policy

What are Cookies?

Cookies are small data files that are placed on your computer or mobile device when you visit a website.  Cookies are widely used by website owners in order to make their websites work, or to work more efficiently, as well as to provide reporting information. 

Where required by applicable law, we will obtain your consent before we place any cookies on your device that are not strictly necessary for the functioning of our Websites.

Cookies set by the website owner Jacqueline & Edward Ltd are called “first party cookies”.  Cookies set by parties other than the website owner are called “third party cookies”.  Third party cookies enable third party features or functionality to be provided on or through the website (e.g. like advertising, interactive content and analytics).  The parties that set these third party cookies can recognise your computer both when it visits the website in question and also when it visits certain other websites. 

Why do we use cookies?

We use first party and third party cookies for several reasons. Our first party cookies are required for technical reasons in order for our Websites to operate, and we refer to these as “essential” or “strictly necessary” cookies. Other first and third party cookies also enable us to track and target the interests of our users to enhance the experience on our Websites.  Third parties also serve cookies through our Websites for advertising, analytics and other purposes.  This is described in more detail below.

The types of first and third party cookies served through our Websites and the purposes they perform are described below. Please note that the specific cookies served may vary depending on the specific Website you visit. You can find details of the particular cookies that are served on each Website, and of any parties serving third party cookies, on the Cookie Preference Center on the Website banner. We encourage you to interact with different categories of cookies and adjust your preferences. Visitors without access to this functionality can use their browser settings to control how cookies are set on their devices. However, blocking some types of cookies may impact your experience of the Websites and impair the services we are able to offer. You can find more detailed information about how to control cookies later in this policy.

We use cookies on this site in four main ways:

  • “Strictly necessary” cookies, which are first party cookies that must be set to allow us to deliver the Website to you and to provide specific services that you request from us. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms.  The services offered by our Websites that require cookies in order to function include: account log-in, shopping basket/online store, billing and comments/blog features.
  • “Performance” cookies, which are first party cookies that help us to collect information about how visitors use our Websites and helps us with site analysis and improvements.  Performance cookies will remain on your computer after you close your browser. We use all information collected by these cookies in aggregated form, rather than linking it to individual Website users. Where permitted by applicable law, we will deploy first party performance cookies automatically when you visit our Websites. If you opt out of, or do not allow, these cookies (as applicable), we will not know when you have visited our Websites and will not be able to monitor its performance.
  • “Functionality” cookies, which allow our Websites to remember your choices or preferences, such as information on online forms or previous orders. These cookies enable you to move around our Websites and use its features such as accessing secure areas (e.g. content for registered users).These cookies allow us to offer you a personalized experience while using the Website. They are not used to track your browsing activity on other websites. They may be set by us or by third party providers whose services we have added to our pages. The information gained through the use of functional cookies is anonymous and is not used for any other purpose. If you do not allow these cookies then some or all of these services may not function properly.
  • “Targeting” cookies, which are third party cookies set through our Websites by our advertising partners. They are used by those companies to build a profile of your interests and show you relevant adverts on other websites.  They do not directly store personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will still experience advertising but it will be less targeted to you.

Third party cookies

We use several third-party services to add interaction and enhance the user experience, the cookies they set are listed below along with information on how to opt-out of them.

You could also use a private browser like Chrome’s Incognito Mode or Firefox’s Private Browsing feature. Finally, there are several browser add-ons like Ghostery or BetterPrivacy that can help you opt-out of tracking across the web.


We use Google analytics to analyse how our site is being used to improve user experience. All data sent to Google analytics is completely anonymised. You can opt-out directly through Google analytics.

Cookie name Description
_gid Keeps an entry of unique ID which is then used to come up with statistical data on website usage by visitors. It is a HTTP cookie type and expires after a browsing session.
_gat# Enables Google Analytics regulate the rate of requesting. It is a HTTP cookie type that lasts for a session.
_ga_# Used to distinguish individual users by means of designation of a randomly generated number as client identifier, which allows calculation of visits and sessions
_ga It records a particular ID used to come up with data about website usage by the user. It is a HTTP cookie that expires after 2 years.
IDE Used to measure the conversion rate of ads presented to the user. Expires in 1.5 years.
test_cookie A session cookie used to check if the user’s browser supports cookies.
#collect Sends data such as visitor’s behavior and device to Google Analytics. It is able to keep track of the visitor across marketing channels and devices. It is a pixel tracker type cookie whose activity lasts within the browsing session.


Cookie name Description
_fbp Facebook tracking pixel used to identify visitors for personalized advertising.


We use Hotjar cookies to track user interactions with the site, they are responsible for displaying the correct content to your visitors without personally identifying anyone.

Cookie name Description
  • Set when a user first lands on a page.
  • Persists the Hotjar User ID which is unique to that site.
  • Ensures data from subsequent visits to the same site are attributed to the same user ID.
  • 365 days duration.
  • JSON data type.
  • Set when a user first lands on a page.
  • Persists the Hotjar User ID which is unique to that site.
  • Ensures data from subsequent visits to the same site are attributed to the same user ID.
  • 365 days duration.
  • UUID data type.
  • Identifies a new user’s first session.
  • Used by Recording filters to identify new user sessions.
  • Session duration.
  • Boolean true/false data type.
  • User Attributes sent through the Hotjar Identify API are cached for the duration of the session.
  • Enables us to know when an attribute has changed and needs to be updated.
  • Session duration.
  • Hash data type.
  • Stores User Attributes sent through the Hotjar Identify API, whenever the user is not in the sample.
  • Collected attributes will only be saved to Hotjar servers if the user interacts with a Hotjar Feedback tool.
  • Cookie used regardless of whether a Feedback tool is present.
  • Session duration.
  • JSON data type.
  • Stores user viewport details such as size and dimensions.
  • Session duration.
  • UUID data type.

How can I control cookies?

You have the right to decide whether to accept or reject cookies.  You can use our Cookie Preference Center or set or amend your web browser controls to accept or refuse cookies.

You can amend your cookies choices at any time, including by withdrawing your consent to cookies, through our Cookie Consent Manager or by changing your web browser controls. If you choose to reject cookies, you may still use our Websites though your access to some functionality and areas of our Websites may be restricted. You may need to refresh your page for your settings to take effect.

Browser controls

Most browsers will allow you to see what cookies you have and delete them on an individual basis or block cookies from particular or all sites. Be aware that any preference set will be lost if you delete all cookies, including your preference to opt-out from cookies as this itself requires an opt-out cookie to have been set.

Find out how to manage cookies on popular web browsers:

Where can I get further information?

If you have any questions about our use of cookies or other technologies, please contact us

You may also use this personal information request form to contact us or exercise any of your rights in relation to personal information we collect or otherwise process by using cookies.

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